Who we are
Booked ICP is a US-based outbound appointment setting agency built for one job: putting qualified sales meetings on your calendar without your team ever touching a prospecting task. From ICP targeting and copywriting to technical setup and daily management, we run the entire outbound process on your behalf.
Cold outbound only works when deliverability, data, copy, and qualification are all handled properly, and most teams that try it in-house get one or two of those right and quietly fail on the rest. We do outbound as a complete system, at scale, on your behalf - and we stand behind it with a 90-day results guarantee.
Meet the founder
Leonard Lansdown
Leonard founded Booked ICP after watching too many B2B and eCommerce teams either burn out trying to run cold outreach in-house or hand it to agencies that booked meetings by the volume and never qualified a single one. He built Booked ICP to do outbound the way it should be done - as a disciplined, fully managed system.
His view is simple: a booked meeting only counts if the prospect is a real buyer. Booked ICP is built around that standard - dedicated infrastructure, verified ICP-matched data, human-written copy, and qualification before anything reaches your calendar. Every engagement is backed by a 90-day results guarantee, because if the meetings do not turn into pipeline, the service has not done its job.
What we believe
Outbound has a reputation problem, and it is earned. Too much of the industry sells activity dressed up as results. We built Booked ICP on the opposite principles.
Qualified over quantity
A full calendar is not a full pipeline. We qualify every prospect against fit, need, authority, and timeline before a meeting is booked - so your reps talk to buyers, not bookings.
Small enough to care
You are not a ticket number. Every account gets real attention, direct communication, and a team that treats your pipeline like their own.
Results, not vanity metrics
We report on meetings that matter and pipeline that moves, not open rates and activity dashboards designed to look busy.
Skin in the game
The 90-day results guarantee is not marketing. If we do not hit your agreed targets, we keep working at no extra cost until we do.
How we work
We run the full outbound process end to end. We define your Ideal Customer Profile and build verified prospect lists, provision and warm dedicated sending infrastructure separate from your main domain, write personalised multichannel sequences you approve, launch and manage the campaigns daily, and qualify every reply before booking it into your calendar with full context for your sales team. You can read more about how we think in our blog, where we cover qualification, deliverability, and how to vet an outbound partner.
The short version: You get the meetings. We handle the infrastructure, the targeting, the copy, the sending, the reply management, and the qualification. Your only job is to show up and close.
Let's build your outbound engine
Book a 30-minute strategy call. We will walk you through exactly how we would fill your calendar with qualified meetings - and whether we are the right fit.
Book a Strategy Call